Resources
The GEP Initiative has collected a robust set of resources to assist companies in learning about and implementing best practices in the 7 GEP issue areas. These resources include academic articles, policy suggestions, examples of corporate best practices, organizational websites, and tools to help streamline change within corporations.
The resources and assessment tools on this website were gathered and developed with direct help from many companies, non-governmental organizations, and individual experts in gender, human rights, labor, employment, and legal issues.
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Gender Equality in Marketing practice
On September 27, 2012, the San Francisco Department on the Status of Women hosted a Gender Equality Principles Initiative (GEP) panel of experts as part of (More...)
the inaugural 3% conference.
The GEP panel laid out the business case for effectively using gender principles in marketing. The panel discussed Genderize Your Marketing: What You Don't Know Could Cost You. (Hide)
Article.
Holly Buchanan describes stereotypes in advertising
Holly Buchanan of Buchanan Marketing described her gold standard for avoiding stereotyping in marketing. To view a clip of her defining her test for avoiding stereotyping (More...)
in marketing see her video here. (Hide)
Web.
Avoiding Gender Stereotyping in Marketing
As part of the inaugural 3% Conference,the GEP Initiative presented a panel of experts. View a clip of Holly Buchanan of Buchanan Marketing laying out her (More...)
gold standard for avoiding stereotyping in marketing here. (Hide)
Article.
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The Unique Value that Gender brings to Communications
GEP Advisory Working Group*
Amber Schmidt, Deloitte Consulting
Amy Ackerman, Attorney
Antoine Andrews,
Gap Inc.
Anu Menon, Presidio Knolls School
Aysha Handley, McK
On September 27, 2012, the San Francisco Department on the Status of Women hosted a Gender Equality Principles Initiative (GEP) panel of experts at the inaugural (More...)
3% Conference (http://3percentconf.com) held in San Francisco.
This news item summarizes the GEP panel, which laid out the business case for effectively using gender principles in marketing. The panel discussed ideas on how to capitalize on the $7 trillion female consumer market and creating diverse marketing teams. (Hide)
Web.
Recap of GEP Roundtable: Gender and Generations, April 19, 2012
A recap of the April 19, 2012 Roundtable on "Gender and Generations: What are the Best Practices and Biggest Challenges?"
Article.